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• VIRAL MARKETING MESSAGE, CONSUMERS’ ATTITUDE TOWARDS VIRAL MARKETING, COMPETITIVENESS ABILITY, AND BUSINESS PERFORMANCE

  Trixie Nova Bella Tandijaya, Samuel Hatane

  83-96

  2022-03-23

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  Abstract View: 460 , PDF Download: 1042

• THE INFLUENCE OF RESTAURANT ATTRIBUTES ON MUSLIM CONSUMERS TOWARDS SUBSCRIBING HALAL RESTAURANT IN COMPARISON STUDY: BOGOR AND KOTA KINABALU

  Andika Nuraga Budiman, Hilma Suyana

  99-109

  2022-03-23

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  Abstract View: 186 , PDF Download: 506

• PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI PT SARANA BANDAR LOGISTIK

  Febri Indra Prabowo , Yulianti Keke, Bambang Istidjab

  75-82

  2022-03-23

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  Abstract View: 3441 , PDF Download: 7675

• PENGARUH GREEN PRODUCT TERHADAP MINAT BELI ULANG KONSUMEN MELALUI GREEN ADVERTISING (Studi Terhadap Konsumen Starbucks)

  Dicky R. Putra, Yuliana R. Prasetyawati

  69-74

  2022-03-23

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  Abstract View: 1799 , PDF Download: 4286

• STORE ATMOSPHERE MEMODERASI PENGARUH KUALITAS MAKANAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi pada Konsumen Moonk Cartil & Cafe Surabaya)

  Ni Nyoman Padang Cakra Binaraesa, Imam Hidayat, Marsudi Lestariningsih

  61-68

  2022-03-23

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  Abstract View: 1326 , PDF Download: 2634

• PERCEIVED LUXURY VALUE DAN PENGARUHNYA TERHADAP MINAT MENGINAP DI HOTEL BINTANG LIMA

  Nevia Putri Hariwijaya, Vincentia Celia Hodianto, Sienny Thio

  39-49

  2021-04-08

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  Abstract View: 170 , PDF Download: 644

• PENGARUH USABILITY, INFORMATION QUALITY, DAN INTERACTION QUALITY TERHADAP WEB REVISIT INTENTION DAN PURCHASE INTENTION WEBSITE BALI TOURISM BOARD

  Hatane Semuel, Serli Wijaya, Cristian Alianto

  28-38

  2021-04-08

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  Abstract View: 435 , PDF Download: 1140

• ANALISA PENGARUH PERCEIVED EASE OF USE TERHADAP BEHAVIOR INTENTION MELALUI PERCEIVED USEFULNESS SEBAGAI MEDIA INTERVENING PADA DIGITAL PAYMENT OVO

  Michaela Louisa Muliadi, Edwin Japarianto

  20-27

  2021-04-08

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  Abstract View: 717 , PDF Download: 2316

• ANALISIS KEPUASAN KONSUMEN HOTEL BINTANG 2 DAN BINTANG 5 DI SURABAYA: PENERAPAN PROSES TEXT-MINING ATAS ULASAN DARING KONSUMEN

  Margaretha Felicia Thung, Bernadette Thalia Tjahjowidodo, Serli Wijaya

  1-9

  2021-04-08

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  Abstract View: 313 , PDF Download: 927

• PENGARUH SELF-ACTUALIZATION DAN GAYA HIDUP HANGOUT TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI KOPI KEKINIAN PADA GENERASI MILENIAL SURABAYA

  Diyah Widiyanti, Harti Harti

  50-60

  2021-04-08

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  Abstract View: 1235 , PDF Download: 2526