Focus & Scope

Jurnal Manajemen Pemasaran is published biannually, in April and October, by Petra Christian University. Jurnal Manajemen Pemasaran aims to:

  1. Promote a comprehensive approach to marketing management incorporating viewpoints of different disciplines.
  2. Strengthen academic exchange with other institutions.
  3. Encourage scientist, practicing engineers, and others to conduct research and other similar activities.

Jurnal Manajemen Pemasaran welcomes papers with the above aims and scopes. The editorial board decides papers to be published in Jurnal Manajemen Pemasaran after review by reviewers appointed by the board. Authors will be advised of reviewers' comments and suggestions.