| Focus and Scope |
| Peer Reviewers |
| Author Guidelines |
| Peer Review Process |
| Publication Ethics |
| Article Processing Charge |
| Open Access Statement |
| License Term |
| Plagiarism Check |
| Journal Template |
About the Journal
About
Petra Christian University issues Jurnal Manajemen Pemasaran (JMP) (p-ISSN 1907-235X, e-ISSN 2597-615X) as a peer-reviewed, open-access journal aimed at disseminating quality research in today’s dynamic marketing fields. JMP is a bi-annual period journal published in April and October. The journal aims to deliver updates of empirical findings and theoretical insights, and serves as a knowledge hub connecting academics, practitioners, and policymakers.
Our journal complies with Open-Access policy. Jurnal Manajemen Pemasaran is a bilingual journal. Authors could write their manuscript, either in English or in Bahasa Indonesia. Submitted manuscripts will be checked against plagiarism. Only those articles with a rigorous research process and substantial managerial/scientific contributions will be reviewed.
To cover the publication cost, Jurnal Manajemen Pemasaran charges an Article Processing Charge (APC) of Rp 500.000,00. The editors will consider APC discounts and waivers for authors with limited financial support.
The journal invites submissions of original research articles with diverse methods (e.g., quantitative, qualitative, and to a less extent bibliometric analysis). JMP welcomes an interdisciplinary approach, explaining local evidence with global perspectives. Our focuses are on five marketing core domains but not limited only to Consumer Insights and Behavior (CIB), Digital Exposure and Transformation (DET), Experiential Marketing (EM), Strategic Branding and Communication (SBC), and Social Marketing (SM).
