About the Journal

Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Institute of Research and Community Outreach, Petra Christian University (PCU), Indonesia. This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). 

Our journal complies with Open-Access policy and no Article Processing Cost (APC) will be applied for accepted articles. Jurnal Manajemen Pemasaran is a bilingual journal. Author(s) could write their manuscript, either in English or in Bahasa Indonesia. Submitted manuscript will be checked againts plagiarism. Only those articles with rigourious research process and substantial managerial/scientific contributions will be reviewed.