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• PENGARUH BRAND ASSOCIATION DAN NUTRITION LABEL TERHADAP PERILAKU PASCA PEMBELIAN CIMORY YOGURT: EFEK MODERASI FAMILY ORIENTATION

  Tania Emmanuela Mulyono, Yohanes Sondang Kunto

  133-139

  2022-10-19

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  Abstract View: 613 , PDF Download: 1305

• PENGARUH ORIENTASI PELANGGAN DAN ADOPSI MEDIA SOSIAL TERHADAP KINERJA UMKM DI MASA PANDEMI COVID-19 (Studi pada UMKM Binaan Dinas Koperasi dan Usaha Kecil Jawa Barat Tahun 2021 Sektor Kuliner)

  Rifqi Yudanta Febriansyah, Fajar Sidiq Adi Prabowo

  1-10

  2023-06-21

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  Abstract View: 970 , PDF Download: 2443

• PENERAPAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP PERILAKU KONSUMEN MOBILE BANKING DI SURABAYA

  Widya Wulandari, Edwin Japarianto, Trixie Nova Bella Tandijaya

  126-132

  2022-10-19

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  Abstract View: 1887 , PDF Download: 4215

• SYSTEMATIC ANALYSIS OF INTEGRATED MARKETING COMMUNICATION RESEARCH

  Reza Widhar Pahlevi, Narwanto Nurcahyo

  104-114

  2022-10-19

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  Abstract View: 1286 , PDF Download: 2598

• PENGARUH BRAND IMAGE DAN NUTRITION LABEL TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN LEMONILO: EFEK MODERASI ORIENTASI MAKANAN SEHAT

  Priscillia Angela Gunawan, Yohanes Sondang Kunto

  48-56

  2022-09-05

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  Abstract View: 1940 , PDF Download: 4224

• THE EFFECT OF SOCIAL MEDIA CONTENT ON CUSTOMER ENGAGEMENT AND ITS IMPACT ON CUSTOMER INTENTION

  Naomi Miryam, Ferdi Antonio

  115-125

  2022-10-19

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  Abstract View: 1585 , PDF Download: 3386

• ANTESEDEN NIAT PEMBELIAN DALAM APLIKASI ONLINE FOOD DELIVERY SERVICES: PENGEMBANGAN MODEL KAUR, ET AL. (2020)

  Aloysius Haryo Nugroho, Mario Stefanus Rezky Siemaputra, Widyarso Roswinanto

  96-103

  2022-10-19

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  Abstract View: 529 , PDF Download: 957

• ONLINE BUYING INTENTIONS OF SHOPEE CONSUMERS: THE INFLUENCE OF CELEBRITY ENDORSEMENT, SOCIAL MEDIA MARKETING, AND BRAND IMAGE

  Muhammad Harda Dimas Firmanza, Yessy Artanti

  87-95

  2022-10-19

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  Abstract View: 1308 , PDF Download: 2397

• FAKTOR-FAKTOR YANG MEMPENGARUHI PERCEIVED VALUE DAN IMPLIKASINYA KEPADA INTENTION TO SUBSCRIBE SERTA PENGARUHNYA TERHADAP SOCIAL INFLUENCE PADA APLIKASI STREAMING FILM DISNEY PLUS HOTSTAR

  Niko Juliandhono, Margaret Pink Berlianto

  77-86

  2022-10-19

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  Abstract View: 1063 , PDF Download: 2063

• PENGARUH SERVICE QUALITY, POSITIVE EMOTIONAL EXPERIENCE, CUSTOMER VALUE, DAN BRAND AWARENESS TERHADAP CUSTOMER SATISFACTION DAN E-WOM WISATAWAN DI DANAU 3 WARNA KELIMUTU ENDE NTT

  Githaromansa Poetry, Verina Halim

  67-76

  2022-10-19

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  Abstract View: 928 , PDF Download: 1767