Archives

  • APRIL 2026
    Vol. 20 No. 1 (2026)

    Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Petra Christian University, Indonesia. This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). Our journal complies with Open-Access policy. Jurnal Manajemen Pemasaran is a bilingual journal. Author(s) could write their manuscript, either in English or in Bahasa Indonesia. Submitted manuscript will be checked against plagiarism. Only those articles with rigorous research process and substantial managerial/scientific contributions will be reviewed.

  • OKTOBER 2025
    Vol. 19 No. 2 (2025)

    Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Petra Christian University, Indonesia. This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). Our journal complies with Open-Access policy. Jurnal Manajemen Pemasaran is a bilingual journal. Author(s) could write their manuscript, either in English or in Bahasa Indonesia. Submitted manuscript will be checked against plagiarism. Only those articles with rigorous research process and substantial managerial/scientific contributions will be reviewed.

  • APRIL 2025
    Vol. 19 No. 1 (2025)

    Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Petra Christian University, Indonesia.  This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). 

    Currently, no article submission fee and no Article Processing Cost (APC) will be charged. We strive for quality publication and short return in desk- and peer-review. Therefore, we encourage the author(s) to write a cover letter to the editor explaining why Jurnal Manajemen Pemasaran should consider the manuscript for publication and what are the managerial and scientific relevance of the submitted manuscript. The decision could only be either accepted (with minor revisions) or rejected/declined. No major revisions will be given. This is to shorten the review processes.

  • Oktober 2024
    Vol. 18 No. 2 (2024)

    Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Institute of Research and Community Outreach, Petra Christian University (PCU), Indonesia.  This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). 

    Currently, no article submission fee and no Article Processing Cost (APC) will be charged. We strive for quality publication and short return in desk- and peer-review. Therefore, we encourage the author(s) to write a cover letter to the editor explaining why Jurnal Manajemen Pemasaran should consider the manuscript for publication and what are the managerial and scientific relevance of the submitted manuscript. The decision could only be either accepted (with minor revisions) or rejected/declined. No major revisions will be given. This is to shorten the review processes.

  • April 2024
    Vol. 18 No. 1 (2024)

    Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Institute of Research and Community Outreach, Petra Christian University (PCU), Indonesia.  This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). 

    Currently, no article submission fee and no Article Processing Cost (APC) will be charged. We strive for quality publication and short return in desk- and peer-review. Therefore, we encourage the author(s) to write a cover letter to the editor explaining why Jurnal Manajemen Pemasaran should consider the manuscript for publication and what are the managerial and scientific relevance of the submitted manuscript. The decision could only be either accepted (with minor revisions) or rejected/declined. No major revisions will be given. This is to shorten the review processes.

  • Oktober 2023
    Vol. 17 No. 2 (2023)

    Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Institute of Research and Community Outreach, Petra Christian University (PCU), Indonesia.  This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). 

    Currently, no article submission fee and no Article Processing Cost (APC) will be charged. We strive for quality publication and short return in desk- and peer-review. Therefore, we encourage the author(s) to write a cover letter to the editor explaining why Jurnal Manajemen Pemasaran should consider the manuscript for publication and what are the managerial and scientific relevance of the submitted manuscript. The decision could only be either accepted (with minor revisions) or rejected/declined. No major revisions will be given. This is to shorten the review processes.

  • April 2023
    Vol. 17 No. 1 (2023)

    Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Institute of Research and Community Outreach, Petra Christian University (PCU), Indonesia.  This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). 

    Currently, no article submission fee and no Article Processing Cost (APC) will be charged. We strive for quality publication and short return in desk- and peer-review. Therefore, we encourage the author(s) to write a cover letter to the editor explaining why Jurnal Manajemen Pemasaran should consider the manuscript for publication and what are the managerial and scientific relevance of the submitted manuscript. The decision could only be either accepted (with minor revisions) or rejected/declined. No major revisions will be given. This is to shorten the review processes.

  • Jurnal Manajemen Pemasaran

    Oktober 2022
    Vol. 16 No. 2 (2022)

    Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Institute of Research and Community Outreach, Petra Christian University (PCU), Indonesia.  This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). 

    Currently, no article submission fee and no Article Processing Cost (APC) will be charged. We strive for quality publication and short return in desk- and peer-review. Therefore, we encourage the author(s) to write a cover letter to the editor explaining why Jurnal Manajemen Pemasaran should consider the manuscript for publication and what are the managerial and scientific relevance of the submitted manuscript. The decision could only be either accepted (with minor revisions) or rejected/declined. No major revisions will be given. This is to shorten the review processes.

  • April 2022
    Vol. 16 No. 1 (2022)

    Jurnal Manajemen Pemasaran dipublikasikan secara berkala setiap bulan April dan Oktober dalam setahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya.
    Tujuan Jurnal Manajemen Pemasaran adalah:

    1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset.
    2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan.
    3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.

  • Oktober 2021
    Vol. 15 No. 2 (2021)

    Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap bulan April dan Oktober dalam setahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya.
    Tujuan Jurnal Manajemen Pemasaran adalah:

    1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset.
    2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan.
    3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.
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