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• Front Matter (Cover, Editorial, Table of Content)

  Jurnal Manajemen Pemasaran

  2023-06-21

  • PDF

  Abstract View: 104 , PDF Download: 322

• PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, SECURITY DAN TRUST TERHADAP INTENTION TO USE APLIKASI JAGO

  Ricardo Ananta Kurnia, Trixie Nova Bella Tandijaya

  64-72

  2023-06-21

  • PDF

  Abstract View: 3314 , PDF Download: 6185

• PENGARUH CUSTOMER EXPERIENCES DAN BRAND TRUST TERHADAP REPURCHASE INTENTION DENGAN MODERASI SALES PROMOTION PADA SPBU SHELL SURABAYA

  Joshua Revindy Chandra, Michael Adiwijaya, Ferry Jaolis

  41-52

  2023-06-21

  • PDF

  Abstract View: 871 , PDF Download: 1630

• PERSEPSI KONSUMEN ATAS RISIKO MAKANAN DAN KEMASAN OLEH PENYEDIA BISNIS JASA MAKANAN SELAMA PANDEMI COVID - 19 DI SURABAYA

  Agung Harianto, Ian Widjaya, Nelson Cavalero Marchell

  53-63

  2023-06-21

  • PDF

  Abstract View: 283 , PDF Download: 749

• PENGARUH DINING EXPERIENCE TERHADAP KEPUASAN KONSUMEN DI RUSTIC MARKET BY THE LAKE RESTORAN GRAHA NATURA SURABAYA

  Jesslyn Meillycent, Steven Jonathan Oslan, Adriana Aprilia

  31-40

  2023-06-21

  • PDF

  Abstract View: 690 , PDF Download: 1323

• PERAN MEDIASI BRAND IMAGE PADA PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION PRODUK SKIN CARE NATURE REPUBLIC

  Lavenia Calista Alessandro, Edwin Japarianto, Yohanes Sondang Kunto

  24-30

  2023-06-21

  • PDF

  Abstract View: 1067 , PDF Download: 2361

• EVALUASI MANAJEMEN MEDIA SOSIAL INSTAGRAM MENGGUNAKAN FRAMEWORK DRAGONS: STUDI KASUS PADA PROGRAM STUDI PASCASARJANA DI SURABAYA

  Arie Viriawan Ruse, Ferry Jaolis, Serli Wijaya

  17-23

  2023-06-21

  • PDF

  Abstract View: 782 , PDF Download: 2075

• PENGARUH PERCIEVED CREDIBILTY OF CONSUMERS, PERCIEVED IMAGES OF CONSUMERS, DAN CONSUMER’S TRUST DALAM SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PRODUK KECANTIKAN

  Vivian Lorence, Ikhsan Fuady

  11-16

  2023-06-21

  • PDF

  Abstract View: 811 , PDF Download: 1865

• Front Matter (Cover, Editorial, Table of Content)

  Jurnal Manajemen Pemasaran

  2022-10-20

  • PDF

  Abstract View: 117 , PDF Download: 538

• SHOPPING ENJOYMENT, IN-STORE BROWSING AND IMPULSE BUYING ON SPORT SHOES AMONG THE GENERATION Y

  Gerry Purnama, Widjojo Suprapto

  140-147

  2022-10-19

  • PDF

  Abstract View: 364 , PDF Download: 725