Vol. 18 No. 1 (2024): April 2024

Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Institute of Research and Community Outreach, Petra Christian University (PCU), Indonesia.  This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). 

Currently, no article submission fee and no Article Processing Cost (APC) will be charged. We strive for quality publication and short return in desk- and peer-review. Therefore, we encourage the author(s) to write a cover letter to the editor explaining why Jurnal Manajemen Pemasaran should consider the manuscript for publication and what are the managerial and scientific relevance of the submitted manuscript. The decision could only be either accepted (with minor revisions) or rejected/declined. No major revisions will be given. This is to shorten the review processes.