Vol. 19 No. 2 (2025): OKTOBER 2025

Jurnal Manajemen Pemasaran (p-ISSN 1907-235X, e-ISSN 2597-615X) or Marketing Management Journal is a bi-annual journal published in April and October, by Petra Christian University, Indonesia. This journal aims to discuss current issues and to disseminate the latest findings in marketing studies to the community at large, including to those of scientists, practitioners, and policymakers. We welcome submission of original research in marketing studies (e.g., consumer behaviour, brand management, and marketing analytics). Our journal complies with Open-Access policy. Jurnal Manajemen Pemasaran is a bilingual journal. Author(s) could write their manuscript, either in English or in Bahasa Indonesia. Submitted manuscript will be checked against plagiarism. Only those articles with rigorous research process and substantial managerial/scientific contributions will be reviewed.