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• PENGARUH VISUAL MERCHANDISING KKV GALAXY MALL SURABAYA TERHADAP REPURCHASE INTENTION DENGAN SHOPPING LIFESTYLE SEBAGAI VARIABEL MODERASI DAN IMPULSIVE BUYING SEBAGAI VARIABEL MEDIASI

  Priscilla Amanda Pryono, Edwin Japarianto, Yohan Gunawan Henuk

  46-59

  2025-04-30

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  Abstract View: 1128 , PDF Download: 3713

• PENGARUH CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KEMBALI DI KOTA BANYUWANGI

  Evelyn Tjahjono, Felix Gustav Wibowo, Fransisca Andreani, Adriana Aprilia, Yohanes Sondang Kunto

  60-71

  2025-04-30

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  Abstract View: 1591 , PDF Download: 4673

• INFORMATION INTEGRITY AND ELECTORAL CHOICES UNDERSTANDING THE DYNAMIC OF NEWS, POLITICAL BRANDING, AND VOTING INTENTION

  Anastasia Arini Ekaputri, Aldo Biondy Roesli, R Venesia Putri Maridjan, Evelyn Hendriana

  1-13

  2025-04-30

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  Abstract View: 804 , PDF Download: 2423

• PENGARUH SOCIAL PRESENCE DAN SCARCITY TERHADAP IMPULSE BUYING MELALUI EMOTION PADA LIVE STREAMING E-COMMERCE SHOPEE LIVE

  Antonius Kevin Tedry, Diyah Tulipa

  31-45

  2025-04-30

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  Abstract View: 3645 , PDF Download: 11155

• SEGMENTASI GEN Z DAN MILENIAL DALAM IMPULSIVE BUYING PERAN MEDIASI SHOPPING EMOTION DI MR.DIY PONTIANAK

  Tri Yonepa Gloria, Ema Trisnawati, Alian Kanelius, Nurul Septya Magisa

  85-104

  2025-10-30

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  Abstract View: 1039 , PDF Download: 3632

• Front Matter (Cover, Editorial, Table of Content)

  Jurnal Manajemen Pemasaran

  2024-11-01

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  Abstract View: 589 , PDF Download: 3714

• PENGARUH ATRIBUT SOSIAL BUDAYA TERHADAP VIVID MEMORY DAN NIAT BERPERILAKU WISATAWAN MANCANEGARA DI KOTA YOGYAKARTA DAN SURABAYA

  Calvin Gwiantara Putra, Rivaldi Fernando Hododjoyo, Serli Wijaya, Regina Jokom

  72-84

  2025-04-30

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  Abstract View: 910 , PDF Download: 3897

• PENGARUH STREAMER ATTRACTIVENESS DAN PARA-SOCIAL INTERACTION TERHADAP AROUSAL DAN IMPULSIVE BUYING PADA TIKTOK LIVE SHOPPING

  Melissa Angelina, Yohan Gunawan Henuk

  115-122

  2024-10-31

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  Abstract View: 2427 , PDF Download: 4958

• VIRTUAL INFLUENCERS AND DIGITAL ENGAGEMENT KEY INSIGHTS FROM INDONESIA'S YOUNGER CONSUMERS

  Agung Stefanus Kembau, Arifmanuel Kolondam, Nancy Henrietta Jessamine Mandey

  123-136

  2024-10-31

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  Abstract View: 2009 , PDF Download: 3866

• PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING MELALUI SHOPPING LIFESTYLE SEBAGAI VARIABEL MODERASI DARI BERSHKA PAKUWON MALL

  Vionetta Agnes Giveline, Edwin Japarianto, Trixie Nova Bella Tandijaya

  81-94

  2024-10-31

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  Abstract View: 2510 , PDF Download: 6214