PERSEPSI KONSUMEN ATAS RISIKO MAKANAN DAN KEMASAN OLEH PENYEDIA BISNIS JASA MAKANAN SELAMA PANDEMI COVID - 19 DI SURABAYA
:
https://doi.org/10.9744/jmp.17.1.53-63Keywords:
persepsi risiko, makanan dan kemasan di restoran, pandemi covid-19, tingkat pendidikan, jenis kelamin, generasi (usia)Abstract
Tujuan dari penelitian ini adalah untuk melihat berbedaan persepsi risiko konsumen terhadap peyedia bisnis jasa makanan selama pandemic covid -19 di Surabaya berdasarkan perbedaan tingkat pendidikan, jenis kelamin dan generasi (usia). Karena masyarakat saat ini juga masih ambigu dan bingung akan kebenaran dari informasi yang diterima terkait penyebaran covid -19 baik, melalui makanan dan kemasan makanan. Penelitian ini menggunakan metode analisa data kuantitatif deskriptif dengan metode sampling non-probability sampling dengan teknik purposive sampling & quota sampling dengan kriteria yang sudah disesuaikan. Sampel yang digunakan sebanyak 162 dimana respondenya adalah pengguna aplikasi antar (Grab/ Gojek/Shoppe Food), pernah makan di restoran selama pandemi, pernah menggunakan drive thru, pernah berbelanja secara mandiri dan pernah makan makanan mentah seperti sushi, selama Oktober – Desember 2022). Hasil penelitian menunjukkan ada perbedaan signifikan persepsi konsumen atas resiko makanan dan kemasan pada variabel usia, tingkat pendidikan dan jenis kelamin.
References
Bisnis.com. (2020, Mei 18). Riset McKinsey: Bisnis Kafe dan Restoran Dine-in Diprediksi Kesulitan untuk Pulih. Retrieved August 25, 2022, from https://ekonomi.bisnis.com/read/20200518/12/1242169/riset-mckinsey-bisnis-kafe-dan-restoran-dine-in-diprediksi-kesulitan-untuk-pulih
Byrd, K., Her, E., Fan, A., Almanza, B., Liu, Y., & Leitch, S. (2021). Restaurants and COVID-19: What are consumers’ risk perceptions about restaurant food and its packaging during the pan-demic. International Journal of Hospitality Management, 94, 102-821. https://doi.org/10.1016/j.ijhm.2020.102821
CDC. (2020a). How COVID-19 Spreads. Retrieved September 12, 2022, from https://wayback.archive-it.org/7319/20200416164845/https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/how-covid-spreads.html
CDC. (2020c). Food and Coronavirus Disease 2019 (COVID-19) Food Safety. Retrieved September 12, 2022 from https://public4.pagefreezer.com/browse/CDC%20Covid%20Pages/11-05-2022T12:30/
CDC. (2020d). Guidance for Cleaning and Disin-fecting. Retrieved September 12, 2022, from
https://www.cdc.gov/coronavirus/2019-ncov/community/pdf/Reopening_America_Guidance.pdf
Chen, N., et al. (2020). Epidemiological and clinical characteristics of 99 cases of 2019 novel corona virus pneumonia in Wuhan, China: a descriptive study. Lancet 395(10223), 507–513. https://doi.org/10.1016/S0140-6736(20)30211-7.
Datassential. (2020a). Covid-19: Coronavirus and the Impact on Eating. https://datassential.com/wp-content/uploads/2020/03/DatassentialCoronavirus-3-12- 20.pdf
Davidson, D. J., & Freudenburg, W. R. (1996). Gender and environmental risk concerns: a review and analysis of available research. Environment and Behavior, 28(3), 302–330. https://doi.org/10.1177/0013916596283003
DetikHealth. (2020, Oktober 16). Berapa Lama Virus Corona Bertahan Hidup di Benda Mati? Ini Daftarnya. Retrieved August 30, 2022, from https://health.detik.com/berita-detikhealth/d-5216165/berapa-lama-virus-corona-bertahan-hidup-di-benda-mati-ini-daftarnya
De Jonge, J., Lynn, F., Hans, V. T., Reint, J. R., Willem, D. W., & Timmers, J. (2004). Monitoring consumer confidence in food safety: An exploratory study. British Food Journal, 106(10), 837–849. https://doi.org/10.1108/00070700410561423
Dosmann, D. M., Adamowicz, W. L. and Hrudey, S. E. (2001). Socioeconomic Determinants of Health and Food Safety-Related Risk Perceptions. Risk Analysis, 21, 307-317.
FDA. (2022, Februari 25). HACCP Principles & Application Guidelines. Retrieved October 6, 2022, from https://www.fda.gov/food/hazard-analysis-critical-control-point-haccp/haccp-principles-application-guidelines
Gu, J., Han, B., Wang, J. (2020). COVID-19: gastro-intestinal manifestations and potential fecal-oral transmission. Gastroenterology, 158(6), 1518–1519. https://doi.org/10.11693/hyhz20181000233
Hang, H., Aroean, L., Chen, Z. (2020). Building emotional attaching during COVID-19. Ann. Tour. Res. 83(July), 103006 https://doi.org/10.1016/j.annals. 2020.103006
Hassauer, C., Roosen, J. (2019). Which Criteria Do Con¬sumers Use to Evaluate the Safety of Food. 2019 Agricultural & Applied Economics Association Annual Meeting.
Hauser, Philip, M., & Otis, D. D. (Eds.). (1959). The Study of Population: An Investory and Appraisal, Chicago: The University of Chicago Press.
Kearney. (2021). Food for Thought: Evolution of Food Services Post-Covid-19 in Asia. Retrieved from https://www.kearney.com/consumer-retail/article/-/insights/food-for-thought-evolution-of-food-services-post-covid-19-in-asia
Kementrian Kesehatan Republik Indonesia. (2018, September 27). Lebih dari 200 Penyakit dapat Menular melalui Makanan, Keamanan Pangan Harus Diperhatikan. Retrieved September 11, 2022, from https://www.kemkes.go.id/article/view/18092700003/lebih-dari-200-penyakit-dapat-menular-melalui-makanan-keamanan-pangan-harus-diperhatikan.html
Kementerian Pariwisata dan Ekonomi Kreatif. (2020). Panduan Pelaksanaan Kebersihan, Kesehatan, Keselamatan, dan Kelestarian Lingkungn di Restoran / Rumah Makan.
Knight, A. J., Worosz, M. R., & Todd, E. C. D. (2009). Dining for safety: consumer perceptions of food safety and eating out. Journal of Hospitality & Tourism Research, 33(4), 471–486. https://doi.org/10.1177/1096348009344211
Kotler, P., & Keller, K.L. (2013). Manajemen Pema-saran (13th ed.). Jakarta: Erlangga.
Liputan6. (2020, September 14). 40 Persen Kasus Positif Covid Tertular Setelah Makan di Restoran. Retrieved September 12, 2022, from https://www.liputan6.com/citizen6/read/4355662/40-persen-kasus-positif-covid-tertular-setelah-makan-di-restoran
Liputan6.com. (2019, September 19). Pangan Rumah Tangga Jadi Penyebab Keracunan Tertinggi, Kemenkes Sosialisasikan GERMAS PAS. Retrieved September 11, 2022, from https://www.liputan6.com/health/read/4065705/pangan-rumah-tangga-jadi-penyebab-keracunan-tertinggi-kemenkes-sosialisasikan-germas-pas
Luna, N. (2020, Maret 16). To Slow Coronavirus Spread, Taco Bell, Chick-fil-A, Chipotle, Panda Express, Shake Shack, Starbucks Move to Off-premise Only Operations. Nation’s Restaurant News. Retrieved September 12, 2022, from https://www.nrn.com/quick-service/slow-spread-coronavirus-taco-bell-chick-fil-dunkin-chipotle-panda-express-shake-shack
Mao, Z., & Lyu, J. (2017). Why Travelers Uses Airbnb again? An integrative approach to understanding travelers repurchase intention. International Journal of Contemporary Hospitality Management, 29(9) 0959-2482. https://doi.org/10.1108/IJHM-08-2016-0439
Mintel.com. (2020, Agustus 21). 10 Langkah yang Bisa Diterapkan oleh Restoran Selama Covid - 19 dan Seterusnya. Retrieved October 6, 2022, from https://id.mintel.com/blog/makanan/10-langkah-yang-bisa-diterapkan-oleh-restoran-selama-covid-19-dan-seterusnya
Nardi, V. A. M., Teixeira, R., Ladeira, W. J., & Santini, F. O. (2020). A meta-analytic review of food safety risk perception. Food Control, 112, 107089. https://doi.org/10.1016/j.foodcont.2020.107089
Ninemeier, J. D., & Hayes, D. K. (2006). Restaurant Operations Management: Principles and Practices.
Pangaribowo, W. S. (2020, October 1). Satu pegawai Restoran Mi di Yogyakarta Positif Covid-19, 30 Lainnya Jalani Rapid Test. Retrieved from Kompas.com.
Putri, S. R, Purwanto, A., Pramono, Rudy, Asbari, M., Wijayanti, M. L., Hyun.C. C. (2020). Impact of the covid-19 pandemi on online home learning: An explorative study of primary schools in Indonesia. International Journal of Advanced Science and Technology, 29(5), 4809-4818.
Renn, O. (2018). Implications for Risk Governance. Psychological Perspectives on Risk and Risk Analysis: Theory, Models, and Applications, pp. 345–369. https://doi.org/10.1007/978-3-319-92478- 6_16
Sharma, P., & Kalyandurgmath, K. (2016). Determinants of Buying Intention for Genetically Modi-fied Food. International Journal of Asian School of Business Management, 9(1), 70 – 82.
Sugiyono. (2015). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Sugiarto, E. (2017). Menyusun Proposal Penelitian Kualitatif: Skripsi dan Tesis. Diandra Kreatif.
Slovic, P. (2016). Perception of Risk. In: Slovic, P. (Ed.), The Perception of Risk. Taylor & Francis. Snyder, G., 202.
Timorria, I. F. (2020, May 18). Riset Mckinsey: Bisnis Kafe dan Restoran Dine-In Diprediksi Kesulitan untuk Pulih. Retrieved from Bisnis.com. https://ekonomi.bisnis.com/read/20200518/12/1242169/riset-mckinsey-bisnis-kafe-dan- restoran-dine-in-diprediksi-kesulitan-untuk-pulih
Universitas Gajah Mada. (2021, May 28). Kerumunan di Pasar Berpeluang Jadi Tempat Penyebaran Covid-19. https://www.ugm.ac.id/id/berita/21181-kerumunan-di-pasar-berpeluang-jadi-tempat-penyebaran-covid-19
Yap, L. L., Francis, S. L., Shelley, M. C., Montgomery, D., & Lillehoj, C. J. (2019). Gaps in safe food handling practices of older adults. Journal of Extension, 57(1), 1–11.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Agung Harianto, Ian Widjaya, Nelson Cavalero Marchell
This work is licensed under a Creative Commons Attribution 4.0 International License.