Search

Search Results

• ANALISIS CUSTOMER JOURNEY PENGGUNA NOABIKE STRATEGI PEMASARAN DIGITAL DAN TRANSPORTASI BERKELANJUTAN DI LABUAN BAJO

  Florentinus Darman, Fitri Ciptosari, Yohanes Paulus Hanny Wadhi

  107-114

  2024-10-31

  • PDF

  Abstract View: 2401 , PDF Download: 6241

• Front Matter (Cover, Editorial, Table of Content)

  Jurnal Manajemen Pemasaran

  2024-05-02

  • PDF

  Abstract View: 93 , PDF Download: 440

• PENGARUH ADVERTISING VALUE, HEDONIC BROWSING, DAN IMPULSIVE BUYING PADA IKLAN MAKANAN DI MEDIA SOSIAL INSTAGRAM

  Jihan Callista, Cornelia Wong, Fransisca Andreani, Adriana Aprilia

  95-106

  2024-10-31

  • PDF

  Abstract View: 1699 , PDF Download: 5365

• PENGARUH BRAND FAMILIARITY DAN PERCEIVED NOSTALGIA TERHADAP POST-PURCHASE INTENTION JAJAN TRADISIONAL SRABI NOTOSUMAN PADA GENERASI MILLENNIAL DAN GEN Z

  Nico Siswanto Prayogo, Yohanes Sondang Kunto, Michael Setiabudi Raharja, Ni Putu Gabriella Kyrie Eleison, Alfredo Gian Budiono

  58-68

  2024-04-30

  • PDF

  Abstract View: 1750 , PDF Download: 4431

• PENGARUH LIVE STREAMING TERHADAP PURCHASE INTENTION PADA THRIFT SHOP DENGAN CONSUMERS ATTITUDES SEBAGAI VARIABEL MEDIASI STUDI KASUS PADA MAHASISWA UNIVERSITAS SEBELAS MARET SURAKARTA

  Nita Widiyaningsih, Jonet Ariyanto Nugroho

  40-57

  2024-04-30

  • PDF

  Abstract View: 4011 , PDF Download: 14539

• EXAMINING MARKET ACCEPTANCE SUSTAINABLE APPROACHES TO NEW FOOD PRODUCT DEVELOPMENT

  Michael Ricky Sondak

  69-80

  2024-10-31

  • PDF

  Abstract View: 875 , PDF Download: 2303

• PENGARUH PERCEIVED EASE OF USE TERHADAP BEHAVIOR INTENTION TO USE DENGAN PERCEIVED USEFULNESS SEBAGAI VARIABEL INTERVENING PADA GOOGLE WORKSPACE FOR EDUCATION

  Sindy Natalia Wijaya, Edwin Japarianto, Trixie Nova Bella Tandijaya

  15-24

  2024-04-30

  • PDF

  Abstract View: 705 , PDF Download: 2440

• Front Matter (Cover, Editorial, Table of Content)

  Jurnal Manajemen Pemasaran

  2023-11-30

  • PDF

  Abstract View: 72 , PDF Download: 264

• PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WIZZ DRIVE THRU GELATO SURABAYA

  Benedicta Teressa, Jovita Intan Lukito, Adriana Aprilia, Fransisca Andreani

  1-14

  2024-04-30

  • PDF

  Abstract View: 8958 , PDF Download: 22676

• FASHION BRANDING STRATEGY TO ENCOURAGE ONLINE STORE PATRONAGE INTENTION

  Burhanudin, Diva Eriel Noviza

  121-134

  2023-11-30

  • PDF

  Abstract View: 579 , PDF Download: 1046