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DIGITAL MARKETING EFFECTIVENESS, PERCEIVED TRUST, AND YAMAHA MOTORCYCLE PURCHASE DECISIONS
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FROM SCROLLING TO SEARCHING MODELING AFFORDANCES, CREDIBILITY, AND MISINFORMATION RISK IN GEN-Z’S TIKTOK-BASED F&B SEARCH BEHAVIOR
Abstract View: 385
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LEBIH DARI SEKEDAR DISKON PERAN CUSTOMER ENGAGEMENT DALAM MENDORONG IMPULSIVE BUYING TENDENCY DI SHOPEE LIVE SHOPPING
Abstract View: 337
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PENGARUH SOCIAL MEDIA INFORMATION SHARING TERHADAP GREEN PURCHASE INTENTION DI KALANGAN GENERASI Z STUDI KASUS PADA AVOSKIN
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PENGARUH EVENT MARKETING TERHADAP PURCHASE INTENTION DENGAN SOCIAL MEDIA ENGAGEMENT SEBAGAI VARIABEL MEDIASI PADA CLASH OF CHAMPIONS RUANGGURU
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ANTARA SUASANA, LAYANAN, RASA, DAN HARGA MENELUSURI KEPUASAN PELANGGAN GRAB-AND-GO COFFEE SHOP DI SURABAYA
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UNCOVERING THE CONSUMER BEHAVIOR AMONG GENERATION Z A BIBLIOMETRIC ANALYSIS
Abstract View: 468
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FICTIONAL CHARACTER AS A BRAND PERSONALITY FOR PROMOTION IN THE INDONESIAN MARKET A SYSTEMATIC LITERATURE REVIEW
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