Vol. 20 No. 2 (2026): OKTOBER 2026

DOI: https://doi.org/10.9744/pemasaran.v20.i2

Published: 2026-10-31

Articles

Efek Moderasi Health Consciousness pada Pengaruh Digital Nudging Terhadap Behavioral Intention Pengguna McDelivery

Shonia Octariana, Dylan Dave Valentino, Adriana Aprilia, Fransisca Andreani, Yohanes Sondang Kunto

81-92
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Pengaruh Celebrity Endorsement terhadap Purchase Intention Produk Samsung yang Dimediasi dengan FOMO

Edwin Japarianto, Yohan Gunawan Henuk, Steve Ferdinand Tanto, Stanley Adrian

93-112
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Bagaimana Gamification Marketing Mendorong Impulse Buying Peran Mediasi Fear of Missing Out pada Pengguna Shopee Generasi Z

Rama Maulana, Rayie Tariaranie Wiraguna

113-132
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Viral Global Foods and Local Culinary Resilience Spatiotemporal Search Attention and Marketing Strategy in Indonesia, 2019-2026

Atika Ningrum Putri Dwijayanti, Alvin

133-148
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Instagram Affordances and Audience Engagement in A Cultural Festival A Case Study of the Golo Koe Festival in Labuan Bajo

Fitri Ciptosari

149-164
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