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KEPUTUSAN PEMBELIAN ONLINE MELALUI CITRA MEREK BERDASARKAN EFEKTIVITAS IKLAN DENGAN EPIC MODEL STUDI PADA KONSUMEN TRAVELOKA.COM

Annisa Een Enjelina

57-66

2022-10-19
- PDF
Abstract View: 746 , PDF Download: 2094
Front Matter (Cover, Editorial, Table of Content)

Jurnal Manajemen Pemasaran

2022-09-05
- PDF
Abstract View: 66 , PDF Download: 223
ANALISA PENGARUH PERCEIVED EASE OF USE DAN MELALUI PERCEIVED ENJOYMENT TERHADAP BEHAVIOR INTENTION PADA DIGITAL PAYMENT

Feliana Monica, Edwin Japarianto

9-15

2022-09-05
- PDF
Abstract View: 1282 , PDF Download: 3256
PENGARUH BRAND ATTACHMENT TERHADAP REPURCHASE INTENTION DENGAN BRAND COMMITMENT SEBAGAI VARIABEL INTERVENING PADA CUSTOMER CRUNCHAUS SALADS

Agnes Fonny, Trixie Nova Bella Tandijaya

37-47

2022-09-05
- PDF
Abstract View: 852 , PDF Download: 2396
ANTECEDENTS OF ONLINE EXPERIENCE ON E-COMMERCE PLATFORM IN INDONESIA

Edwin Kangagung, Nony Kezia Marchyta

32-36

2022-09-05
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Abstract View: 203 , PDF Download: 417
CUSTOMER WILLINGNESS TO PAY APLIKASI MUSIK JOOX REGULER DI INDONESIA

Marvin Lee, Dhyah Harjanti

1-8

2022-09-05
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Abstract View: 289 , PDF Download: 632
ENTREPRENEURIAL MARKETING START-UP MEDIA SIBER LOKAL KEMPALAN.COM DI JAWA TIMUR: STRATEGI MENUJU SUSTAINABILITY?

Freddy Mutiara

16-23

2022-09-05
- PDF
Abstract View: 342 , PDF Download: 752
Front Matter (Cover, Editorial, Table of Content)

Jurnal Manajemen Pemasaran

2022-03-23
- PDF
Abstract View: 73 , PDF Download: 425
PERAN MEDIASI BUSINESS ADAPTIBILITY TERHADAP MARKETING CAPABILITY DAN INNOVATION CAPABILITY PADA UKM AMPLANG DI SAMARINDA

Ratih Indriyani, Alvin Kurnia

24-31

2022-09-05
- PDF
Abstract View: 223 , PDF Download: 704
SHOPPING ORIENTATION, STATUS CONSUMPTION AND IMPULSE BUYING OF GENERATION X AND Y IN PURCHASING FAST FASHION PRODUCTS

Widjojo Suprapto, Ratih Indriyani, Melyvia Santoso

110-118

2022-03-23
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Abstract View: 941 , PDF Download: 1628

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