Vol. 9 No. 1 (2015): APRIL 2015

Articles

• INFLUENTIAL FACTORS IN CHOOSING HIGHER EDUCATION INSTITUTION: A CASE STUDY OF A PRIVATE UNIVERSITY IN SURABAYA

  Adelina Proboyo, Ricky Soedarsono

  1-7

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  Abstract View: 198 , PDF Download: 125

• ANALISA CORPORATE CREDIBILITY TERHADAP PURCHASE INTENTION TELKOMSEL 4G-LTE DENGAN ATTITUDE TOWARD THE ADVERTISING DAN ATTITUDE TOWARD THE BRAND SEBAGAI VARIABEL INTERVENING

  Ayu Nirmala Putri

  8-15

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  Abstract View: 46 , PDF Download: 91

• PENGARUH CELEBRITY ENDORSEMENTTERHADAP PURCHASE INTENTION DENGANBRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI KASUS IKLAN PRODUK PERAWATAN KECANTIKAN POND’S)

  Finna Anastasia Wijaya, Sugiono Sugiharto

  16-22

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  Abstract View: 237 , PDF Download: 261

• ANALISA PENGARUH EMOTIONAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS PADA PRODUK DOVE PERSONAL CARE DI SURABAYA

  Irene Susilo, Hatane Semuel

  23-34

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  Abstract View: 254 , PDF Download: 160

• ANALISA PENGARUH SELF IMAGE CONGRUITY, RETAIL SERVICE QUALITY, DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING DI BROADWAY BARBERSHOP SURABAYA

  Livia Margarita Widjiono, Edwin Japarianto

  35-42

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  Abstract View: 102 , PDF Download: 75