Vol. 3 No. 1 (2008): APRIL 2008

Articles

• UPAYA PENINGKATAN STRATEGI MARKETING MIX PANGAN BERBASIS BAHAN LOKAL MELALUI ANALISIS SIKAP KONSUMEN DENGAN MODEL FISHBEIN DI SURABAYA

  Christina Esti Susanti

  pp. 1-7

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  Abstract View: 19 , PDF Download: 23

• DETERMINANTS AND CONSEQUENCES OF CORPORATE COMMUNICATION MANAGEMENT: REVIEW OF THE CURRENT LITERATURE AND A CONCEPTUAL MODEL

  Bahtiar Mohamad, Hassan Abu Bakar

  pp. 8-18

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  Abstract View: 15 , PDF Download: 14

• KIAT-KIAT EKSPANSI GLOBAL STARBUCKS

  Fransisca Andreani

  pp. 19-25

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  Abstract View: 16 , PDF Download: 25

• THE STRENGTHENING RELATIONSHIP OUTCOME STRATEGY IN RETAIL BUSINESS IN INDONESIA

  Chr. Whidya Utami

  pp. 26-34

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  Abstract View: 11 , PDF Download: 1

• CORPORATE SOCIAL RESPONSIBILITY, PURCHASE INTENTION DAN CORPORATE IMAGE PADA RESTORAN DI SURABAYA DARI PERSPEKTIF PELANGGAN

  Hatane Semuel, Elianto Wijaya

  pp. 35-54

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  Abstract View: 141 , PDF Download: 127