Vol. 3 No. 1 (2008): APRIL 2008

Articles

• UPAYA PENINGKATAN STRATEGI MARKETING MIX PANGAN BERBASIS BAHAN LOKAL MELALUI ANALISIS SIKAP KONSUMEN DENGAN MODEL FISHBEIN DI SURABAYA

  Christina Esti Susanti

  pp. 1-7

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  Abstract View: 66 , PDF Download: 72

• DETERMINANTS AND CONSEQUENCES OF CORPORATE COMMUNICATION MANAGEMENT: REVIEW OF THE CURRENT LITERATURE AND A CONCEPTUAL MODEL

  Bahtiar Mohamad, Hassan Abu Bakar

  pp. 8-18

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  Abstract View: 58 , PDF Download: 89

• KIAT-KIAT EKSPANSI GLOBAL STARBUCKS

  Fransisca Andreani

  pp. 19-25

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  Abstract View: 49 , PDF Download: 160

• THE STRENGTHENING RELATIONSHIP OUTCOME STRATEGY IN RETAIL BUSINESS IN INDONESIA

  Chr. Whidya Utami

  pp. 26-34

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  Abstract View: 41 , PDF Download: 42

• CORPORATE SOCIAL RESPONSIBILITY, PURCHASE INTENTION DAN CORPORATE IMAGE PADA RESTORAN DI SURABAYA DARI PERSPEKTIF PELANGGAN

  Hatane Semuel, Elianto Wijaya

  pp. 35-54

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  Abstract View: 319 , PDF Download: 329