Vol. 3 No. 1 (2008): APRIL 2008

Articles

• UPAYA PENINGKATAN STRATEGI MARKETING MIX PANGAN BERBASIS BAHAN LOKAL MELALUI ANALISIS SIKAP KONSUMEN DENGAN MODEL FISHBEIN DI SURABAYA

  Christina Esti Susanti,  Fakultas Ekonomi, Unika Widya Mandala Surabaya,  Indonesia

  pp. 1-7

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  https://doi.org/10.9744/pemasaran.3.1.pp.%201-7

• DETERMINANTS AND CONSEQUENCES OF CORPORATE COMMUNICATION MANAGEMENT: REVIEW OF THE CURRENT LITERATURE AND A CONCEPTUAL MODEL

  Bahtiar Mohamad,  College of Art and Sciences, Universiti Utara Malaysia, Sintok, Kedah,  Malaysia

  Hassan Abu Bakar,  College of Art and Sciences, Universiti Utara Malaysia, Sintok, Kedah,  Malaysia

  pp. 8-18

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  https://doi.org/10.9744/pemasaran.3.1.pp.%208-18

• KIAT-KIAT EKSPANSI GLOBAL STARBUCKS

  Fransisca Andreani,  Program Manajemen Perhotelan, Fakultas Ekonomi Universitas Kristen Petra – Surabaya,  Indonesia

  pp. 19-25

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  https://doi.org/10.9744/pemasaran.3.1.pp.%2019-25

• THE STRENGTHENING RELATIONSHIP OUTCOME STRATEGY IN RETAIL BUSINESS IN INDONESIA

  Chr. Whidya Utami,  Economics Faculty at Widya Mandala Catholic University-Surabaya,  Indonesia

  pp. 26-34

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  https://doi.org/10.9744/pemasaran.3.1.pp.%2026-34

• CORPORATE SOCIAL RESPONSIBILITY, PURCHASE INTENTION DAN CORPORATE IMAGE PADA RESTORAN DI SURABAYA DARI PERSPEKTIF PELANGGAN

  Hatane Semuel,  Fakultas Ekonomi Universitas Kristen Petra-Surabaya,  Indonesia

  Elianto Wijaya,  Alumnus Fakultas Ekonomi Universitas Kristen Petra-Surabaya dan Praktisi Bisnis,  Indonesia

  pp. 35-54

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  https://doi.org/10.9744/pemasaran.3.1.pp.%2035-54