Vol. 2 No. 2 (2007): OCTOBER 2007

Articles

• CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN APLIKASINYA DALAM INDUSTRI MANUFAKTUR DAN JASA

  Fransisca Andreani,  Fakultas Ekonomi, Universitas Kristen Petra – Surabaya,  Indonesia

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  https://doi.org/10.9744/pemasaran.2.2.

• ANALISA STRATEGI REPOSISI MEREK DALAM PERSAINGAN PASAR

  Michael Adiwijaya,  Fakultas Ekonomi, Universitas Kristen Petra Surabaya,  Indonesia

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  https://doi.org/10.9744/pemasaran.2.2.

• PERILAKU DAN KEPUTUSAN PEMBELIAN KONSUMEN RESTORAN MELALUI STIMULUS 50% DISCOUNT DI SURABAYA

  Hatane Semuel,  Fakultas Ekonomi, Universitas Kristen Petra - Surabaya,  Indonesia

  Annette Veronica Kosasih,  Praktisi Bisnis dan Alumni Fakultas Ekonomi, Universitas Kristen Petra - Surabaya,  Indonesia

  Hellen Novia,  Praktisi Bisnis dan Alumni Fakultas Ekonomi, Universitas Kristen Petra - Surabaya,  Indonesia

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  https://doi.org/10.9744/pemasaran.2.2.

• RELATIONSHIP BETWEEN CORPORATE IDENTITY AND CORPORATE REPUTATION: A CASE OF A MALAYSIAN HIGHER EDUCATION SECTOR

  Bahtiar Mohamad,  Field of Humanities (Communication), College of Art and Science, University Utara Malaysia,  Malaysia

  Hassan Abu Bakar,  Field of Humanities (Communication), College of Art and Science, University Utara Malaysia,  Malaysia

  Nik Adzrieman Abdul Rahman,  Field of Humanities (Communication), College of Art and Science, University Utara Malaysia,  Malaysia

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  https://doi.org/10.9744/pemasaran.2.2.

• ANALISIS TINGKAT BRAND LOYALTY PADA PRODUK SHAMPOO MEREK “HEAD & SHOULDERS”

  Johannes Marthin,  Praktisi Pemasaran di Surabaya,  Indonesia

  Hatane Semuel,  Dosen Fakultas Ekonomi, Universitas Kristen Petra, Surabaya,  Indonesia

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  https://doi.org/10.9744/pemasaran.2.2.