Vol. 2 No. 2 (2007): OCTOBER 2007

Articles

• CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN APLIKASINYA DALAM INDUSTRI MANUFAKTUR DAN JASA

  Fransisca Andreani

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  Abstract View: 807 , PDF Download: 684

• ANALISA STRATEGI REPOSISI MEREK DALAM PERSAINGAN PASAR

  Michael Adiwijaya

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  Abstract View: 660 , PDF Download: 560

• PERILAKU DAN KEPUTUSAN PEMBELIAN KONSUMEN RESTORAN MELALUI STIMULUS 50% DISCOUNT DI SURABAYA

  Hatane Semuel, Annette Veronica Kosasih, Hellen Novia

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  Abstract View: 205 , PDF Download: 317

• RELATIONSHIP BETWEEN CORPORATE IDENTITY AND CORPORATE REPUTATION: A CASE OF A MALAYSIAN HIGHER EDUCATION SECTOR

  Bahtiar Mohamad, Hassan Abu Bakar, Nik Adzrieman Abdul Rahman

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  Abstract View: 169 , PDF Download: 158

• ANALISIS TINGKAT BRAND LOYALTY PADA PRODUK SHAMPOO MEREK “HEAD & SHOULDERS”

  Johannes Marthin, Hatane Semuel

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  Abstract View: 97 , PDF Download: 191