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Kunto, Yohanes Sondang, Universitas Kristen Petra, Indonesia
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Jurnal Manajemen Pemasaran Vol. 17 No. 2 (2023): Oktober 2023 - Articles
PERAN MEDIASI BRAND IMAGE DAN BRAND EXPERIENCE PADA PENGARUH PERCEIVED QUALITY TERHADAP POST-PURCHASE INTENTION MIXUE DI SURABAYA
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Jurnal Manajemen Pemasaran Vol. 16 No. 2 (2022): Oktober 2022 - Articles
PENGARUH BRAND ASSOCIATION DAN NUTRITION LABEL TERHADAP PERILAKU PASCA PEMBELIAN CIMORY YOGURT: EFEK MODERASI FAMILY ORIENTATION
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Jurnal Manajemen Pemasaran Vol. 17 No. 1 (2023): April 2023 - Articles
PERAN MEDIASI BRAND IMAGE PADA PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION PRODUK SKIN CARE NATURE REPUBLIC
Abstract PDF
