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Tandijaya, Trixie Nova Bella, Universitas Kristen Petra, Indonesia
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Jurnal Manajemen Pemasaran Vol. 17 No. 1 (2023): April 2023 - Articles
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, SECURITY DAN TRUST TERHADAP INTENTION TO USE APLIKASI JAGO
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Jurnal Manajemen Pemasaran Vol. 17 No. 2 (2023): Oktober 2023 - Articles
PENGARUH EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING DARI IKEA CIPUTRA WORLD
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Jurnal Manajemen Pemasaran Vol. 16 No. 2 (2022): Oktober 2022 - Articles
PENERAPAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP PERILAKU KONSUMEN MOBILE BANKING DI SURABAYA
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