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Japarianto, Edwin, Universitas Kristen Petra, Indonesia
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Jurnal Manajemen Pemasaran Vol. 17 No. 2 (2023): Oktober 2023 - Articles
PENGARUH EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING DARI IKEA CIPUTRA WORLD
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Jurnal Manajemen Pemasaran Vol. 17 No. 1 (2023): April 2023 - Articles
PERAN MEDIASI BRAND IMAGE PADA PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION PRODUK SKIN CARE NATURE REPUBLIC
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