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Calista, Youvita, Pengamat Merk di Surabya, Indonesia
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Jurnal Manajemen Pemasaran Vol. 10 No. 2 (2016): OKTOBER 2016 - Articles
PENGARUH BRAND COMMUNICATION TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER BASED BRAND EQUITY DAN CUSTOMER VALUE SEBAGAI VARIABEL INTERVENING PADA PT. PLATINUM CERAMICS INDUSTRY DI SURABAYA
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