Vol 2, No 2 (2007)

OCTOBER 2007

Table of Contents

Articles

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN APLIKASINYA DALAM INDUSTRI MANUFAKTUR DAN JASA PDF
Fransisca Andreani
ANALISA STRATEGI REPOSISI MEREK DALAM PERSAINGAN PASAR PDF
Michael Adiwijaya
PERILAKU DAN KEPUTUSAN PEMBELIAN KONSUMEN RESTORAN MELALUI STIMULUS 50% DISCOUNT DI SURABAYA PDF
Hatane Semuel, Annette Veronica Kosasih, Hellen Novia
RELATIONSHIP BETWEEN CORPORATE IDENTITY AND CORPORATE REPUTATION: A CASE OF A MALAYSIAN HIGHER EDUCATION SECTOR PDF
Bahtiar Mohamad, Hassan Abu Bakar, Nik Adzrieman Abdul Rahman
ANALISIS TINGKAT BRAND LOYALTY PADA PRODUK SHAMPOO MEREK “HEAD & SHOULDERS” PDF
Johannes Marthin, Hatane Semuel


ISSN: 1907-235X


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