ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN
:
https://doi.org/10.9744/pemasaran.9.2.64-70Keywords:
Store image, perceptual mapping, Hypermarket, shopping centre, independent store.Abstract
This research was conducted to analyze the comparative of store image between Hypermarket at shopping centre and Hypermarket as independent store using perceptual mapping method. The research was conducted with distributing questioner to 300 respondents who has been shopping at least twice at one or both of those retail hypermarkets. Analysis tool which is used in this study is the analysis of Multidimensional Scaling (MDS).The results showed that each hypermarket has unique characteristics that require different management strategies.References
Barry & Evans. Joel R. (2003). Retail management: a strategic approach (8thed.). New York: Pearson Prentice Hall
Berman, B., & Evans J.R. (2010).Retail management: a strategic approach (11thed.). New Jersey: Pearson Prentice Hall.
Bellenger and Goldstucker.(2002). Retail management strategy.New jersey: Prentice Hall
Duncan, Tom. (2005). Principles of advertising and imc(2nd ed). McGraw-Hill.
Dunne, Lusch, Griffith. (2002). Retailing(4th ed).New York:south-western, a division of thomson learning.
Levy and Weitz (2009).Retailing management(7th ed.). New York: McGraw Hill.
Lovelock, C.H., Patterson, P.G., & Walker, R.H. (2001).Service marketing: An Asia-Pacific Perspective (2nded.). Australia: Prentice Hall
Malhotra, N. (2005). Riset penelitan: pendekatan terapan. (Edisi Keempat) Jakarta: PT. Indeks Kelompok Gramedia
Samli, A. Coskun, J. Patrick Kelly, dan H. Keith Hunt. (1998). Improving the retail performance by contrasting managementand customer-perceived store images: adiagnostic tool for corrective action. New Jersey: Prentice Hall
Santoso, Singgih dan Tjiptono, fandy.(2001). Riset pemasaran konsep dan aplikasi.Bandung: Alfa Beta
Schiffman LG, LL Kanuk. (1997). Consumer behavior 6th editions. Upper Saddle River, New Jersey, Prentice-Hall, Inc.
Sullivan, Malcom and adcock, Dennis. (2002). Retail marketing (1st ed.). Derby: Saxon Graphics Ltd.