PENGARUH PROMOSI, SOCIAL MEDIA ENGAGEMENT TERHADAP PURCHASE DECISION PRODUK FASHION DI SHOPEE. Jurnal Manajemen Pemasaran, [S. l.], v. 20, n. 1, p. 32–45, 2026. DOI: 10.9744/pemasaran.20.1.32-45. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/33141. Acesso em: 4 jun. 2026.