FROM SCROLLING TO SEARCHING: MODELING AFFORDANCES, CREDIBILITY, AND MISINFORMATION RISK IN GEN-Z’S TIKTOK-BASED F&B SEARCH BEHAVIOR. Jurnal Manajemen Pemasaran, [S. l.], v. 20, n. 1, p. 1–14, 2026. DOI: 10.9744/pemasaran.20.1.1-14. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/32257. Acesso em: 4 jun. 2026.