LEBIH DARI SEKEDAR DISKON: PERAN CUSTOMER ENGAGEMENT DALAM MENDORONG IMPULSIVE BUYING TENDENCY DI SHOPEE LIVE SHOPPING. Jurnal Manajemen Pemasaran, [S. l.], v. 19, n. 2, p. 149–160, 2025. DOI: 10.9744/pemasaran.19.2.149-160. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/32248. Acesso em: 7 jun. 2026.