ANALISA PENGARUH PERCEIVED EASE OF USE TERHADAP BEHAVIOR INTENTION MELALUI PERCEIVED USEFULNESS SEBAGAI MEDIA INTERVENING PADA DIGITAL PAYMENT OVO. Jurnal Manajemen Pemasaran, [S. l.], v. 15, n. 1, p. 20–27, 2021. DOI: 10.9744/pemasaran.15.1.20-27. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/23624. Acesso em: 25 jun. 2026.