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Kaihatu, Thomas Stefanus, Universitas Ciputra Surabaya Citraland CBD Boulevard, Surabaya 60219, Indonesia
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Jurnal Manajemen Pemasaran Vol. 14 No. 2 (2020): OCTOBER 2020 - Articles
PURCHASE INTENTION OF FASHION PRODUCT AS AN IMPACT OF DIGITAL MARKETING, MEDIATED BY CUSTOMER ENGAGEMENT IN THE GENERATION Z
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