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Karina M.R. Brahmana, Ritzky, Program Manajemen Pemasaran, Fakultas Ekonomi, Universitas Kristen Petra, Indonesia
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Jurnal Manajemen Pemasaran Vol. 10 No. 1 (2016): APRIL 2016 - Articles
PENGARUH PRODUCT PLACEMENT PADA FILM INDONESIA TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION MASYARAKAT SURABAYA
Abstract PDF
