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Asri, Ramadhia, Fakultas Ekonomi dan Bisnis Universitas Mercu Buana, Jakarta, Indonesia
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Jurnal Manajemen Pemasaran Vol. 14 No. 2 (2020): OCTOBER 2020 - Articles
PENGARUH ETNOSENTRISME, CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN BATIK (Studi pada Konsumen di wilayah Jakarta Barat)
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