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Yulia Hermanto, Elleinda, Pemerhati Fashion Marketing di Surabaya, Indonesia
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Jurnal Manajemen Pemasaran Vol. 10 No. 1 (2016): APRIL 2016 - Articles
PENGARUH FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT SURABAYA DENGAN HEDONIC SHOPPING MOTIVATION DAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA MEREK ZARA
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