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WHEN WARMTH MATTERS MORE THAN EXPERTISE: THE ROLE OF STREAMER INTERACTION IN TRUST, SOCIAL PRESENCE, AND PURCHASE INTENTION IN INDONESIAN LIVESTREAM COMMERCE. JMP [Internet]. 2026 Apr. 30 [cited 2026 Jun. 4];20(1):15-31. Available from: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/33186