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SEGMENTASI GEN Z DAN MILENIAL DALAM IMPULSIVE BUYING: PERAN MEDIASI SHOPPING EMOTION DI MR.DIY PONTIANAK. JMP [Internet]. 2025 Oct. 30 [cited 2026 Jun. 7];19(2):85-104. Available from: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/30636