PENGARUH WORD OF MOUTH TERHADAP PURCHASE INTENTIONDENGAN BRAND IMAGE DAN PERCEIVED SERVICE QUALITY SEBAGAI VARIABEL INTERVENING PADA PROGRAM KPR BERSUBSIDI DI SURABAYA. JMP [Internet]. 2018 Apr. 30 [cited 2026 Jun. 6];12(1):1-9. Available from: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/20717