Susilo, I., and H. Semuel. “ANALISA PENGARUH EMOTIONAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS PADA PRODUK DOVE PERSONAL CARE DI SURABAYA”. Jurnal Manajemen Pemasaran, vol. 9, no. 1, May 2015, pp. 23-34, doi:10.9744/pemasaran.9.1.23-34.