KRISTANTI, D. A. THE RELATIONSHIP BETWEEN RISK AVERSION AND BRAND LOYALTY IN MEN’S CARE PRODUCTS. Jurnal Manajemen Pemasaran, [S. l.], v. 17, n. 2, p. 73-80, 2023. DOI: 10.9744/pemasaran.17.2.73-80. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/27194. Acesso em: 12 may. 2024.