TANDIJAYA, T. N. B.; HATANE, S. VIRAL MARKETING MESSAGE, CONSUMERS’ ATTITUDE TOWARDS VIRAL MARKETING, COMPETITIVENESS ABILITY, AND BUSINESS PERFORMANCE. Jurnal Manajemen Pemasaran, [S. l.], v. 15, n. 2, p. 83-96, 2022. DOI: 10.9744/pemasaran.15.2.83-96. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/23956. Acesso em: 30 apr. 2024.