KAIHATU, T. S. PURCHASE INTENTION OF FASHION PRODUCT AS AN IMPACT OF DIGITAL MARKETING, MEDIATED BY CUSTOMER ENGAGEMENT IN THE GENERATION Z. Jurnal Manajemen Pemasaran, [S. l.], v. 14, n. 2, p. 61-66, 2020. DOI: 10.9744/pemasaran.14.2.61-66. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/23068. Acesso em: 3 may. 2024.