CALISTA, Y. PENGARUH BRAND COMMUNICATION TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER BASED BRAND EQUITY DAN CUSTOMER VALUE SEBAGAI VARIABEL INTERVENING PADA PT. PLATINUM CERAMICS INDUSTRY DI SURABAYA. Jurnal Manajemen Pemasaran, [S. l.], v. 10, n. 2, p. 74-84, 2016. DOI: 10.9744/pemasaran.10.2.74-84. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19915. Acesso em: 3 may. 2024.