SUSILO, I.; SEMUEL, H. ANALISA PENGARUH EMOTIONAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS PADA PRODUK DOVE PERSONAL CARE DI SURABAYA. Jurnal Manajemen Pemasaran, [S. l.], v. 9, n. 1, p. 23-34, 2015. DOI: 10.9744/pemasaran.9.1.23-34. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19374. Acesso em: 2 may. 2024.