MIRYAM, Naomi; ANTONIO, Ferdi. THE EFFECT OF SOCIAL MEDIA CONTENT ON CUSTOMER ENGAGEMENT AND ITS IMPACT ON CUSTOMER INTENTION. Jurnal Manajemen Pemasaran, [S. l.], v. 16, n. 2, p. 115–125, 2022. DOI: 10.9744/pemasaran.16.2.115-125. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/25056. Acesso em: 9 oct. 2025.