JAOLIS, Ferry. MULTIFACETED RELATIONAL FORMS IN FRANCHISE ORGANIZATIONS: THE RELATIONAL ROLES OF THE FRANCHISOR BRAND. Jurnal Manajemen Pemasaran, [S. l.], v. 12, n. 1, p. 33─46, 2018. DOI: 10.9744/pemasaran.12.1.33─46. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/20720. Acesso em: 10 oct. 2025.