Front Matter (Cover, Editorial, Table of Content). Jurnal Manajemen Pemasaran, [S. l.], v. 20, n. 2, 2026. DOI: 10.9744/pemasaran.20.2.%p. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/36412. Acesso em: 12 nov. 2026.