Bagaimana Gamification Marketing Mendorong Impulse Buying: Peran Mediasi Fear of Missing Out pada Pengguna Shopee Generasi Z. Jurnal Manajemen Pemasaran, [S. l.], v. 20, n. 2, p. 113–132, 2026. DOI: 10.9744/pemasaran.20.2.%p. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/34407. Acesso em: 2 nov. 2026.