Instagram Affordances and Audience Engagement in A Cultural Festival: A Case Study of the Golo Koe Festival in Labuan Bajo. Jurnal Manajemen Pemasaran, [S. l.], v. 20, n. 2, p. 149–164, 2026. DOI: 10.9744/pemasaran.20.2.%p. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/32100. Acesso em: 2 nov. 2026.