WHEN WARMTH MATTERS MORE THAN EXPERTISE: THE ROLE OF STREAMER INTERACTION IN TRUST, SOCIAL PRESENCE, AND PURCHASE INTENTION IN INDONESIAN LIVESTREAM COMMERCE. Jurnal Manajemen Pemasaran, [S. l.], v. 20, n. 1, p. 15–31, 2026. DOI: 10.9744/pemasaran.20.1.15-31. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/33186. Acesso em: 4 jun. 2026.