UNCOVERING THE CONSUMER BEHAVIOR AMONG GENERATION Z: A BIBLIOMETRIC ANALYSIS. Jurnal Manajemen Pemasaran, [S. l.], v. 19, n. 2, p. 161–170, 2025. DOI: 10.9744/pemasaran.19.2.161-170. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/31798. Acesso em: 13 nov. 2026.