SEGMENTASI GEN Z DAN MILENIAL DALAM IMPULSIVE BUYING: PERAN MEDIASI SHOPPING EMOTION DI MR.DIY PONTIANAK. Jurnal Manajemen Pemasaran, [S. l.], v. 19, n. 2, p. 85–104, 2025. DOI: 10.9744/pemasaran.19.2.85-104. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/30636. Acesso em: 7 jun. 2026.