FICTIONAL CHARACTER AS A BRAND PERSONALITY FOR PROMOTION IN THE INDONESIAN MARKET: A SYSTEMATIC LITERATURE REVIEW. Jurnal Manajemen Pemasaran, [S. l.], v. 19, n. 1, p. 14–30, 2025. DOI: 10.9744/pemasaran.19.1.14-30. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/30780. Acesso em: 5 jun. 2026.