PENGARUH SOCIAL PRESENCE DAN SCARCITY TERHADAP IMPULSE BUYING MELALUI EMOTION PADA LIVE STREAMING E-COMMERCE SHOPEE LIVE. Jurnal Manajemen Pemasaran, [S. l.], v. 19, n. 1, p. 31–45, 2025. DOI: 10.9744/pemasaran.19.1.31-45. Disponível em: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/30648. Acesso em: 28 jun. 2026.